JP Lock and Security
2020 was a year of struggle and loss for most small businesses. Brian and Trish did something surprising: they opened their business, JP Lock and Security, during the pandemic. Here's how they took on that daunting challenge.
In February 2020, they only offered mobile services, but were receiving larger job requests and realized they would need to find a physical location for their business in order to continue to grow and meet client demands. Trish and Brian are both go-getters and quickly set a goal to find a workshop space, which would also establish their roots in the community and give customers the opportunity to come in with locks, keys, and other restoration projects.
JPNDC staff continued to meet with Trish and Brian, focusing on the elements of understanding their brand and creating marketing plans. They helped Trish and Brian conceptualize their branding and provided them with access to free digital marketing classes. This led Trish and Brian to make the decision to hire someone to manage their website and social media, knowing that investing in elevating their brand and establishing a community presence would propel their business in the long run.
“I don’t think we would have been able to do this without JPNDC, to be honest,” Brian said. “Trish and I are very much on our own, so JPNDC has been our guiding light through it all. Your support really has been ‘the thing’ that made this possible.”
