“The word ‘Bullseye’ is energetic and familiar, but also a bit unusual,” says Ruby Rose, founder of Bullseye Mural Co. Inspiration struck as she looked at an old dartboard in her home, and realized it was the perfect fit for a business that focuses on striking and memorable artwork.

Ruby’s journey from high school muralist to business owner began with her work as part of the Boston Youth Fund’s Mayor’s Mural Crew. Over time, her passion for art grew into a thriving business, where murals are not just decorative, but a way to tell stories and connect with communities.

“Murals are a way to let your walls tell your story,” Ruby explains. Bullseye Mural Co. helps small businesses create vibrant spaces that reflect their unique identities and engage their customers. One example is the mural at Daily Table Grocery in Dorchester, which welcomes shoppers with an image of community and connection.

Ruby had artistic skills but sought a little help from JPNDC for the business side of her vision. “JPNDC’s workshops gave me the clarity and tools I needed to navigate starting a business,” Ruby says. “I learned how to prioritize the necessary steps and establish my LLC with confidence.”

Ruby’s entrepreneurial and community spirit runs in the family. Her parents, Carol Downs and Charlie Rose, were two of the four co-owners of Bella Luna Restaurant & Mily Way Lounge in Jamaica Plain, a beloved community hub for 27 years. “Watching my parents create a place where people felt connected had a huge impact on me,” Ruby reflects. “It showed me how businesses can be about more than just profit. It’s about creating spaces that foster connection.”

Through her dedication and the orientation provided by JPNDC, Ruby Rose is helping businesses stand out and bring a sense of belonging to the spaces they occupy. Her work is a testament to the power of art, community, and the mutual support that makes entrepreneurship possible.

Do YOU have a small business dream? Our next free workshop series starts tonight! Do you already have a microbusiness and want to grow it? Request free technical assistance by completing this form. Learn more about JPNDC’s Small Business Services here.